THE ONE OFF LIVE BRIEF: ZEEEFFICIENT CHOCOLATE BAR 

Institution: Nottingham Trent University.

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Date: March 2023

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Brief: I partnered with a London design agency called The One Off, which asked us to create an identity system to launch their boutique 'sleep retreat' concept in central London with 20 rooms.

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Solution: I introduced a chocolate bar brand, which encourages rat racers to catch up on their hours of sleep, and produced a mascot.